Frank Luntz, the infamous Republican pollster and master of Orwellian speak, told a group of conservatives at a Republican Governors Association conference held in Florida, why the Occupy Wall Street movement has him scared. Chris Moody from Yahoo was at the event and here are some snippets of Luntz's advice to fellow Republicans:
– Don’t Mention Capitalism: Luntz said that his
polling research found that “The public…still prefers capitalism to
socialism, but they think capitalism is immoral. And if we’re seen as
defenders of quote, Wall Street, end quote, we’ve got a problem.”
– Empathize With The 99 Percent Protesters: Luntz
instructed attendees to tell protesters that they “get it”: “First off,
here are three words for you all: ‘I get it.’ … ‘I get that you’re. I
get that you’ve seen inequality. I get that you want to fix the system.”
– Don’t Say Bonus: Luntz told Republicans to
re-frame the concept of the bonus payment — which bailed-out Wall Street
doles out to its employees during holidays — as “pay for performance” instead.
– Don’t Mention The Middle Class Because Americans Don’t Trust Republicans To Defend It:
“They cannot win if the fight is on hardworking taxpayers,” Luntz
instructed the audience. “We can say we defend the ‘middle class’ and
the public will say, I’m not sure about that. But defending ‘hardworking
taxpayers’ and Republicans have the advantage.”
– Don’t Talk About Taxing The Rich: Luntz reminded
Republicans that Americans actually do want to tax the rich, so he
reccommended they instead say that the government “takes from the rich.
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